Congratulations to the winner of the 2022 National Business Book Award – Billion Dollar Start-up: The True Story of How a Couple of 29-Year-Olds Turned $35,000 Into a $1,000,000,000 Cannabis Company. The book was co-authored by Adam Miron, Sébastien St-Louis, & Julie Beun, and published by ECW Press. The prize was presented to the authors at an award luncheon in Toronto, hosted by Peter Mansbridge, NBBA Jury Chair and best-selling author and award-winning journalist.

Billion Dollar Start-Up, told in diary format, recounts the story of how two brothers-in-law created a billion-dollar, award-winning cannabis company called HEXO. It also documents the history of Canada’s momentous road to legalization complete with government hurdles, intense competition, limited market data, a high burn rate for capital, and general chaos. The book also offers a unique, behind-the-scenes view of the myriad of challenges facing an entrepreneurial start-up, which is relevant to all sectors at all times.

The 2022 finalists include:

  • My Best Mistake: Epic Fails and Silver Linings by Terry O’Reilly,
    Published by Collins, an imprint of HarperCollins Publishers Ltd.
  • Opening Doors to Diversity in Leadership by Bobby Siu
    Published by Rotman – University of Toronto Press

The Targeted Strategies Group is proud to be a supporting partner of the National Business Book Award that recognizes Canadian thought leadership in outstanding business writing. The NBBA winner is selected by an independent jury which evaluates each submission based on originality, relevance, excellence of writing, thoroughness of research and depth of analysis. In addition to Peter Mansbridge, the jury includes: Wes Hall, The BlackNorth Initiative and Kingsdale Advisors; Deirdre McMurdy, Peerage Capital; Anna Porter, author and publisher; and Senator Pamela Wallin.