Japinder Sandhu


Head of Business Development Acceleration

Japinder’s guiding principle is ‘I transform challenges into opportunities’ aligning well with her role as the Head of Business Development Acceleration at The Targeted Strategies Group. She specializes in business development, sales training, and marketing content. Additionally, her role involves expanding our presence into new products and markets, ensuring our continued growth and success.

With over two decades of experience in the insurance field, Japinder honed her skills through roles at two of Canada’s leading insurance companies. As a former District Director at Sun Life, she effectively managed a team of 35 financial advisors and their support staff across Greater Vancouver, Squamish, Sunshine Coast, and the Yukon. This leadership position allowed her to take charge of sales production, recruitment, and spearhead the training and development of new agents, all while maintaining oversight and compliance management.

In addition to Japinder’s professional expertise, she brings a distinctive set of skills to her role, including proficiency in coaching, problem solving, and an in-depth knowledge of our product offerings. She holds a Bachelor of Technology in Accounting (B. Tech) and carries the designations of Certified Financial Planner (CFP) and Chartered Life Underwriter (CLU) which have provided a solid foundation for her expertise in this field.




885 West Georgia Street,
Suite 1150
Vancouver, BC V6C 3E8